Bring the Rally back to the people - that was the target of the campaign.
This was achieved by telling a transmedial story "Rally the World" which reached millions of people. They got excited for the Rally but also for the brand Volkswagen.
We filled five digital channels with humorous, digital storytelling, which surpassed all expectations and reached numbers at the KPI's, Video views and engagement numbers, from which other carbrands can only dream of. The secret was to create content which people love and that's why they share it.